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A.Y.C.E.

VISUAL IDENTITY • PRINT DESIGN • COLLATERAL DESIGN • SIGNAGE

 
 

Restaurant concept for the new buffet inside the Palms Hotel and Casino. The goal was to change the vibe and attitude surrounding the typical buffet. Make the buffet cool and appeal to a new audience. Palms was in the middle of a re-brand in which they were trying to draw a younger crowd

 
 
 

After the name was selected, I created the brand identity and concept from start to finish. Everything from ads to posters to signage. This was a very cool project to be a part of. Palms was in the early stages of a huge rebuild and rebrand when this restaurant opened in 2018.